A studio,
not a startup.
A small studio that works slowly on purpose. We have one rule: never ship anything that wouldn't help us sleep better at 2am.
Why we made it.
We started Mindfulbay in 2021, after a long run of trying every meditation app and finding most of them louder than the noise they promised to quiet.
Our bet was simple. The best meditation app is the one that gets out of your way. No streaks shaming you back. No friend-of-a-friend celebrity narrators reading scripts they didn't write. No up-sell on every screen.
Today we're still deliberately small. We meditate before stand-ups. We pay our writers well. We build on published research rather than claims of our own. We move slowly on purpose.
Four principles, pinned above the studio door.
Practice, not performance
We hide streaks if you want them hidden. We will never shame you back into the app.
Slow software
We ship less, more carefully. No dark patterns, no growth hacks. The interface stays out of the way.
Privacy as a feature
On-device audio analysis. No tracking pixels. No selling data — not even the polite kind.
Evidence-led
We build on independent, peer-reviewed research on meditation — and we link it in full, including the results that were modest.
Begin tomorrow,
breathing easier.
The whole studio is open to members. Six minutes a day to undo today — sign in and start whenever you're ready.